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And both of the people that were there for him are gone-the chairman of the company, Andy Lack and the president of MSNBC, Phil Griffin,вЂќ Frank continues. The idea that somebody would be your godfather is what would be a strong mentor today.

'The fact is that when you lose in the news business, certainly in the sort of old boyвЂ™s club, which Brian may be the last vestige of, is gone.

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I would go to CNN Plus and go back to work with Jeff Zucker and and actually own news online. It seems like theyвЂ™re not buying experience, theyвЂ™re buying some kind of cultural thing. вЂњWhat I would do if I were Brian,вЂќ says Radice, вЂњbecause heвЂ™s not old, but he is in terms of what people are buying online and on television and on the air these days. My guess is that Williams was not given much of a choice he thought he might be able to do better in the news climate of streaming and tech replatforming Maddow is exploring.

The Maddow negotiations took some considerable money off the table, and WilliamsвЂ™ ratings seemed to be less of a huge priority for the network. After a scandal involving his description of being under fire in a helicopter that turned out to be at best an exaggeration, he was removed from the show for a six month unpaid leave.Д®ventually, he resuscitated his career as a breaking news anchor on MSNBC and started a nightly 11th hour show just outside prime time that drew good ratings and a highly paid grandfathering of his multimillion network salary.вЂњAt 11:00 East Coast and and obviously 8:00 right in the middle of dinner on the West Coast,вЂќ observes Radice, вЂњthere was a huge financial problem for MSNBC, especially under a new sort of tight fisted leader.вЂќ Something had to give. Frank has known and worked with Brian for some thirty years, first at WCBS and then at NBC, where Williams was the anchor of the NBC Nightly News half hour broadcast.

WeвЂ™ve talked about the news restructuring on the Gillmor Gang, so Frank Radice and I took the opportunity to record a Clubhouse conversation about Williams and his move. It was therefore not coincidental when Brian Williams announced heвЂ™s leaving NBC for greener or perhaps techier pastures. While her new deal seems to continue her daily shows for at least the next year, the handwriting is on the wall for the entire structure of hosts and anchors. MSNBCвЂ™s star Rachel Maddow made news recently by negotiating with the network to cut her daily show back to a weekly show and focus more on long-form programming with podcasts and books or even events. Fox remains the ratings leader as MSNBC passes CNN, but overall viewership is down massively. Many of those experts have morphed into the Trump bookstakes, where old breaking news about January 6th and the 2020 election is carved up into soundbites and graphics, and then debated by the roundtables. Mobile phones have made it easier to wait for notifications of breaking news than climb on the hourly analysis model that endlessly recycles the same talking heads weвЂ™ve already abandoned. In turn that has rippled through the news economy and put pressure on the difference between the old nightly news hosts and the new landscape. TrumpвЂ™s loss in the election and social excommunication has made it super hard for the 3 main cable news channels to make a living. As broadcast television gives way to cable and now subscription television, the news networks are caught in a market crash. Nowhere is the mess weвЂ™re in more volatile than the media war on its rationale for economic survival.

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